All the kids are doing it, so you must need to get your small business on Snapchat! Not so fast; just because everyone is clamoring on the Snapchat train doesn’t mean you should. Answer these five questions and start building a social strategy before you take the plunge on Snapchat for a small business. Remember that taking on the responsibility of yet another social platform is a big commitment.
Read More
7 Ways to Eliminate Distractions at Work
Creative work requires mental focus and time to think. But in the busy life of a communicator, eliminating distractions at work can be a real challenge. Between client calls, trips to the printer, hundreds of emails, and the occasional coffee break, it’s tough to settle down and crank out quality content. I bet you can’t even get through this article without an interruption of some sort.
Read More
10 Tips To Grow Your Government Relations Program
Recently, Tom Griscom, a partner at the communications firm Q Strategies, spoke to a group of PR professionals in Chattanooga at the PRSA Lookout chapter monthly luncheon.
Read More
Create A Limitless List Of Blog Post Ideas
Blogging is good for business for many reasons – helping people find your site, staking your claim as a knowledge leader, gaining new customers and sharing company news. You know all those things, but you may often find yourself staring a blank screen, watching that cursor blink, because you’re all out of blog post ideas.
Read More
Networking Tips for Beginners: Don’t be Weird
In an effort to be transparent, I’m not a fan of the networking event. It’s a little uncomfortable. How do you break into that circle of people? What do you say to avoid standing awkwardly? And worst, when you aren’t employed or you are a student, what do you talk about?
Read More
Effective Communication Strategies for Startups
If you’re an entrepreneur running a startup, you have a lot on your plate – budget sheets, rent payments, product distribution, customer service – yikes! Your priority might not be building a foundation for effective communication, but now’s the time to get started! Here are a few recommendations to build effective communication strategies for your startup.
Read More
Get More Mileage Out of Your Press Release with Inbound Marketing
Not every press release will garner excellent news coverage. There are a variety of reasons why that’s the case, but media relations is a topic for another time. Now, we’ll look at some inbound marketing and employee communications tactics for getting more value out of your press releases.
Read More