Several months ago, we shared our insider tips on how to take advantage of your organization’s Instagram Stories to promote your brand. Now, we got the scoop on how to take your entire Instagram account to the next level.Read More
Despite frequent sensationalist headlines about the demise of Facebook, it has an ever-growing user population. For a business, Facebook is one of the easiest ways to communicate directly and efficiently with its current and potential customers. Communication between businesses and consumers has never been this easy, but it’s now expected that businesses respond quickly and efficiently via direct message from Facebook. Some businesses may feel that they don’t have the time to keep track of it all or that it just isn’t worth what they put into it. But Facebook has over 1.4 billion monthly users. Can you afford to miss all the opportunities that arise from communicating your message to this audience?Read More
A college student’s perspective and tips on where companies should focus on social media.
So you want to market to college students? That’s great! It all starts with being on the right platforms. For example, it’s not likely you’ll find a bunch of young adults spending their free time on LinkedIn, though they might be using it to find an internship. Instead, they are more likely to stalk their ex’s Instagram or take a selfie on Snapchat. Even though there are some platforms that may be great for business, it is important to realize you might have to add a couple of new platforms to reach this demographic.Read More
All the kids are doing it, so you must need to get your small business on Snapchat! Not so fast; just because everyone is clamoring on the Snapchat train doesn’t mean you should. Answer these five questions and start building a social strategy before you take the plunge on Snapchat for a small business. Remember that taking on the responsibility of yet another social platform is a big commitment.Read More
For small business owners, the idea of an integrated public relations campaign can be rather daunting, but to enhance your business, you need to build relationships with thought leaders, bloggers, and reporters in your community. An integrated communications strategy can be greatly beneficial for a company, and a few basic public relations strategies can help you build relationships with influencers in your community.Read More
Green’s Eco Build & Design celebrated their opening with a ribbon cutting ceremony on Thursday, June 25 at their new storefront on Riverside Drive. Hosted by the Chattanooga Area Chamber of Commerce, this “ribbon cutting” ceremony, represented by sawing through locally sourced wood, formally announced the opening of Green’s Eco Build and Design.Read More
In today’s marketing world, social media is an integral part of any successful campaign strategy. With more than one billion monthly active users on Facebook, social media platforms have huge potential to spread names, content, and influence across the web like never before. It’s the easiest way to raise awareness, but are you using social media to generate business leads at its fullest potential?Read More