Investing in a media-trained spokesperson is one of the best things you can do for your business. No ifs or buts. After all, 59 percent of surveyed business decision makers said they’ve experienced a crisis in their current or previous company according to a crisis preparedness study conducted by global communications agency Burson-Marsteller. Over half! Looking back through the last couple of decades, especially at the growth of the Internet and social media, can you really say you are surprised?
Read More
4 Ways to Gauge Your Crisis Plan’s Effectiveness and Prepare for Next Time
So you planned ahead, invested in a strategy, and survived a business crisis. How do you know if it worked? Peter Drucker famously said, “If you can’t measure it, you can’t improve it.” So let’s measure the effectiveness of your plan and find out what needs to be improved.
Read More5 Steps to Effectively Communicate in a Crisis
In an earlier blog, I focused on preparing for a crisis, I talked about steps that every business should take to prepare for the inevitable. Today, I’m following up with five tips for managing a crisis once you’re in the middle of it. This list is certainly not all-inclusive, but if you start here, you’ll find yourself in a better position to engage during a crisis.
Read More4 Steps for Crisis Management Planning
Several years ago, a friend’s house was vandalized while she was at work. Watching her deal with the aftermath and live with the fear of it happening again inspired me to install a home security system. When the company representative showed up at my house to sign papers and begin installation, he asked when my house had been robbed. I replied that it had never been robbed. He looked at me in stunned silence.
Read More