Q Strategies had the opportunity to work with Six18 Restaurant & Lounge, a new Chattanooga restaurant serving Southern-inspired cuisine with a modern twist. The restaurant focuses on being upscale yet welcoming with a menu curated to create a one-of-a-kind experience.
Six18 is conveniently located at 618 Georgia Ave. in the former Jefferson’s restaurant near the Downtown Chattanooga courthouse. The space is completely renovated featuring a plush dining room, an after hours lounge, and a private dining space and patio.
The restaurant offers soul warming cuisine curated by Chef Andi who has 28 years of hospitality and restaurant experience, including with local restaurant Blue Orleans and working as Executive Chef for the Ambassador’s Ball for President Obama’s Inauguration.
The Q Strategies team promoted Six18 for a few months leading up to its doors opening to the public. We hosted a media training for Six18’s staff, wrote and pitched a news release about the restaurant announcement and its opening, designed a VIP soft opening evite, created a VIP soft opening guest list, and set up media interviews promoting the restaurant.
Our media training sessions prepared Six18’s staff for interviews with the media. We created a list of potential interview questions and answers, interview tips such as setting a goal for the interview and preparing key talking points, how to avoid negative questions, and what to do when the media calls.
We tailored our news release verbiage to reflect Six18’s focus on being elegant yet comfortable. After pitching Six18’s story, we landed 7 media placements highlighting the restaurant’s food, drinks, opening, and more.
Our team helped to organize the VIP soft opening event where media and select guests enjoyed hors d'oeuvres, live music, and drinks. The event was a success, resulting in exposure for the restaurant and a descriptive Instagram post from NOOGAtoday that received 329 likes and 20 comments. Commenters raved about the food and its affordability.
You can learn more about Six18 Restaurant & Lounge at six18online.com.
Online earned media:
Coming Soon
by: NOOGAtoday Staff, NOOGAtoday
Six18 Restaurant & Lounge will open this fall on Georgia Avenue in the old Jefferson’s location. Read more.
Six18 Georgia Avenue Opens at Former Jefferson’s Site
by: Gail Perry, Chattanooga.com
A new restaurant has opened at 618 Georgia Ave. in the former location of Jefferson’s. Read more.
Six18 Restaurant planned near courthouse in downtown Chattanooga
by: Mike Pare, Chattanooga Times Free Press
The longtime site of a couple well-known eateries in downtown Chattanooga is undergoing new life where a local group plans to open a restaurant early this fall. Read more.
What opened and closed in the Chattanooga region in August 2021
by: Staff Report, Chattanooga Times Free Press
These are businesses that opened, closed, reopened, expanded, or announced plans to open in the Chattanooga area in August. Read more.
Chattanooga's business openings, expansions and big plans for November
by: Dave Flessner, Chattanooga Times Free Press
In November, plans were announced for a new hospital in North Georgia, another marina on the waterfront, and more. Read more.
Six18 Restaurant & Lounge Opens For Dinner, Brings Upscale Dining To Georgia Avenue
by: Staff, Chattanoogan.com
Six18 Restaurant & Lounge is now open to the public for dinner and carryout 4-9 p.m. Tuesday to Thursday, and 4-10 p.m. Friday and Saturday. Read more.
Six18 Restaurant opens across the street from the Hamilton County Courthouse in downtown Chattanooga
by: Staff Report, Chattanooga Times Free Press
Six18 Restaurant & Lounge has opened for dinner and carryout across the street from the Hamilton County Courthouse on Georgia Avenue in downtown Chattanooga. Read more.