If you’re an entrepreneur running a startup, you have a lot on your plate – budget sheets, rent payments, product distribution, customer service – yikes! Your priority might not be building a foundation for effective communication, but now’s the time to get started! Here are a few recommendations to build effective communication strategies for your startup.
Read MoreGet More Mileage Out of Your Press Release with Inbound Marketing
Not every press release will garner excellent news coverage. There are a variety of reasons why that’s the case, but media relations is a topic for another time. Now, we’ll look at some inbound marketing and employee communications tactics for getting more value out of your press releases.
Read MoreQ Strategies Helps Manufacturer Land Media Coverage
Prologue is a local manufacturer of 100% hickory fire logs, made from recycled scrap wood products. Unlike fire starters, this product is safe for cooking and is chemical-free. Prologues were recently launched on Amazon Prime as part of the client's overall marketing strategy, and this created a great public relations opportunity with the Chattanooga media.
Read MoreBest Practices for Simplifying Open Enrollment Communications
Choosing health care benefits can be a daunting task, especially when plans change from year to year, and it takes an advanced degree to interpret medical terminology. Your job as a communicator is to demystify open enrollment communications and allow employees to be informed consumers.
Read MorePR Firm Q Strategies Pitches Hotel Story to Chattanooga Media Outlets
What’s in a name? Actually, a whole story is often hidden behind a name, but drawing media attention to those meaningful details can be a challenge as reporters focus on big development announcements rather than stories on the ongoing details of previously announced projects.
Read MoreAwkward Questions You Should Ask Your Public Relations Agency
Selecting a public relations agency is tough. There are a lot of options and specialists out there, they all sound good on paper, and they are working hard to get your business. But that doesn’t mean all agencies offer the same quality or service so get ready to ask the tough questions.
Read More3 Successful Communication Strategies You Should Ignore (Sometimes)
There are a lot of effective communication strategies out there, including the ones I’m about to write about, but sometimes you should ignore them. That’s right. They’re the best, they’re successful, they work. Ditch them. (If by chance this is my college professor Mr. Casey – please stop reading this. I still follow everything you taught!)
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