CHATTANOOGA, TENN.— (11/10/2017) Noon Development, LLC and the Plastic Surgery Group broke ground yesterday on a three-story commercial complex located at the corner of Riverfront Parkway and West M.L. King Boulevard. 901 Riverfront Pkwy will bring more than 33,000 sq. ft. of new commercial space to the downtown area.Read More
Reporters are your strongest allies as a PR specialist, but building and keeping relationships with them can get tricky. You should be careful not to put every reporter into a box; they each have their own personalities, preferences and pet peeves. It’s also important to make sure that your employees have proper media training to avoid damaging connections, which can be easier to accidentally do than you may think.Read More
Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.Read More
What does “Parks and Recreation,” “Mad Men,” “The Mindy Project” and “The Office” have in common? They are TV shows that revolve around the workplace. Judging from the popularity of these shows, people love watching office dynamics...so long as they are about other people.
On August of last year, Paychex surveyed 2000 people on employee retention. Thirty-two percent said they have left or would leave a job if they did not get along with their co-workers. For comparison purposes, lack of intellectual challenge falls short with 29 percent, unavailable 401(k) with 21 percent and sensed imminent layoffs with 19 percent. This means more people prefer to work routine and unsecured jobs than being in a place where they do not mesh well with their co-workers.Read More
Last year I gave a presentation on brand storytelling at StartUp Week. About two minutes before I was introduced I realized my notes were sitting back at the office on my desk, alone and deserted. Thankfully I had practiced and made it through without them, though they were missed and I left out an important tie-in to one story I told. So in addition to “check your laptop bag for your notes,” here are six practical tips for a successful public speaking engagement.Read More
Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.Read More
If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research.Read More