The Q Strategies team worked with Burnside to announce the $25 million mixed-use development on the Southside in April 2020. Over the last year, the project took shape, and the Q team also marketed the June 2021 preview party, writing press materials, and gaining media attention for the Burnside Neighborhood as the apartments officially opened.
Read MoreQ Strategies Secures Media for Moccasin Bend Announcement
National Park Partners works with Q Strategies for major Moccasin Bend announcement.
Read MoreBlogging Your Way Into Site Selectors’ Short List
As an economic developer, any valuable information you can provide your audiences -- mainly site selectors -- in their search for a new location will help increase the likelihood of your city or county making their short list.
Read MoreThe Importance of Having a Media-Trained Spokesperson for Your Business
Investing in a media-trained spokesperson is one of the best things you can do for your business. No ifs or buts. After all, 59 percent of surveyed business decision makers said they’ve experienced a crisis in their current or previous company according to a crisis preparedness study conducted by global communications agency Burson-Marsteller. Over half! Looking back through the last couple of decades, especially at the growth of the Internet and social media, can you really say you are surprised?
Read More5 Tips for Successful Pitching to Reporters
Reporters are your strongest allies as a PR specialist, but building and keeping relationships with them can get tricky. You should be careful not to put every reporter into a box; they each have their own personalities, preferences and pet peeves. It’s also important to make sure that your employees have proper media training to avoid damaging connections, which can be easier to accidentally do than you may think.
Read MoreGo Back to the Basics: How to Increase Readability for Your Press Release
Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
Read MoreA Dose of Intentional Networking
Q Strategies recently participated in one of Chattanooga’s most unique networking opportunities – NoogaNections. The monthly event is the brainchild of John Jerman, President and Founding Partner of Office Furniture Warehouse in Chattanooga.
Read More