Investing in a media-trained spokesperson is one of the best things you can do for your business. No ifs or buts. After all, 59 percent of surveyed business decision makers said they’ve experienced a crisis in their current or previous company according to a crisis preparedness study conducted by global communications agency Burson-Marsteller. Over half! Looking back through the last couple of decades, especially at the growth of the Internet and social media, can you really say you are surprised?Read More
Q Strategies' Director of Strategic Communication Kelly Allen was recently interviewed by the Chattanooga Chamber of Commerce on why business owners should carefully research the pros and cons of Facebook before signing their organizations up. The social media's latest algorithm may cost businesses one of two things: advertising money or time. To read more, click this link to the full interview published by Business Trend.Read More
CHATTANOOGA, Tenn. – In partnership with Atrium Medical Center, CHI Memorial is pleased to announce an expansion of its services in East Hamilton County. Atrium Medical Center has provided physician office space and a variety of medical services to this community for 25 years. Today, we are thrilled to introduce CHI Memorial’s new vision for this space.Read More
CHATTANOOGA, TENN.— (11/10/2017) Noon Development, LLC and the Plastic Surgery Group broke ground yesterday on a three-story commercial complex located at the corner of Riverfront Parkway and West M.L. King Boulevard. 901 Riverfront Pkwy will bring more than 33,000 sq. ft. of new commercial space to the downtown area.Read More
Reporters are your strongest allies as a PR specialist, but building and keeping relationships with them can get tricky. You should be careful not to put every reporter into a box; they each have their own personalities, preferences and pet peeves. It’s also important to make sure that your employees have proper media training to avoid damaging connections, which can be easier to accidentally do than you may think.Read More
Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.Read More
What does “Parks and Recreation,” “Mad Men,” “The Mindy Project” and “The Office” have in common? They are TV shows that revolve around the workplace. Judging from the popularity of these shows, people love watching office dynamics...so long as they are about other people.
On August of last year, Paychex surveyed 2000 people on employee retention. Thirty-two percent said they have left or would leave a job if they did not get along with their co-workers. For comparison purposes, lack of intellectual challenge falls short with 29 percent, unavailable 401(k) with 21 percent and sensed imminent layoffs with 19 percent. This means more people prefer to work routine and unsecured jobs than being in a place where they do not mesh well with their co-workers.Read More