Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.Read More
What does “Parks and Recreation,” “Mad Men,” “The Mindy Project” and “The Office” have in common? They are TV shows that revolve around the workplace. Judging from the popularity of these shows, people love watching office dynamics...so long as they are about other people.
On August of last year, Paychex surveyed 2000 people on employee retention. Thirty-two percent said they have left or would leave a job if they did not get along with their co-workers. For comparison purposes, lack of intellectual challenge falls short with 29 percent, unavailable 401(k) with 21 percent and sensed imminent layoffs with 19 percent. This means more people prefer to work routine and unsecured jobs than being in a place where they do not mesh well with their co-workers.Read More
Last year I gave a presentation on brand storytelling at StartUp Week. About two minutes before I was introduced I realized my notes were sitting back at the office on my desk, alone and deserted. Thankfully I had practiced and made it through without them, though they were missed and I left out an important tie-in to one story I told. So in addition to “check your laptop bag for your notes,” here are six practical tips for a successful public speaking engagement.Read More
Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.Read More
If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research.Read More
Despite frequent sensationalist headlines about the demise of Facebook, it has an ever-growing user population. For a business, Facebook is one of the easiest ways to communicate directly and efficiently with its current and potential customers. Communication between businesses and consumers has never been this easy, but it’s now expected that businesses respond quickly and efficiently via direct message from Facebook. Some businesses may feel that they don’t have the time to keep track of it all or that it just isn’t worth what they put into it. But Facebook has over 1.4 billion monthly users. Can you afford to miss all the opportunities that arise from communicating your message to this audience?Read More
Public relations firms across the universe are gasping in horror and disdain at the idea that you might exercise a little Do-It-Yourself muscle on your next PR plan. And while I’m as eager as the next to help you launch your project and tell your story, budget constraints and unbridled enthusiasm often fuel DIY PR. If you’re headed down that path now, put on the brakes to read this.Read More