The Q Strategies team worked with National Park Partners (NPP) to write press materials and gain media attention for the organization's recent outdoor, socially distant press conference. At the event, NPP announced the next phase of development coming to Moccasin Bend, honored past achievements, and revealed that more than 90 percent of the project's $1.1 million fund had already been obtained.
Q Strategies pitched to the media, coordinated on-site interviews at the event between reporters and NPP staff and government officials, and distributed announcements after the event to outlets that weren't able to attend.
News Channel 9, the Chattanooga Times Free Press, and News Channel 12 attended the event. Q Strategies also recommended bringing in a photographer and a videographer to help capture the event to provide full video and photos. These materials were distributed via a digital press kit following the event.
You can learn more about the campaign at ForeverMoccasinBend.org.
Online earned media:
Next phase of Moccasin Bend archaeological district launched
by Ben Benton, Chattanooga Times Free Press
A national archaeological district at Moccasin Bend took a significant step forward Thursday with the announcement of a gateway project at the entrance to the site off Hamm Road in Chattanooga. Three years ago, the National Park Service presented the General Management Plan Amendment for Moccasin Bend, casting the long-term vision for the nation's only site designated as an archaeological district. Read more.
Moccasin Bend Park building a new welcome center
by Collins Parker, WDEF.com
For three years now, the National Park service has operated the nation’s only National Archaeological District at Moccasin Bend.
This morning park officials launched the next phase of that project. They’re calling the first phase the Open the Gateway campaign. Read more and watch video.
“Forever Moccasin Bend” Campaign Launches With Nearly A Million Dollars Raised
The Pulse
National Park Partners announced the launch of the “Forever Moccasin Bend” campaign to build parking and new visitor amenities at the Hamm Road entrance of Moccasin Bend National Archeological District, also known as the Gateway Site. More than $950,000 of the $1.1M project has been committed through a nearly 50/50 split of public and private funds. Read more.
Parking, Pavilion Planned At Moccasin Bend
Chattanoogan.com
National Park Partners announced the launch of the “Forever Moccasin Bend” campaign to build parking and new visitor amenities at the Hamm Road entrance of Moccasin Bend National Archeological District, also known as the Gateway Site. More than $950,000 of the $1.1 million project has been committed through a nearly 50/50 split of public and private funds. Read more.