Drive-through coffee shop Lola Beans Coffee successfully hosted a one-year birthday party celebrating its first year of bringing coffee, infused drinks, and more to the Cleveland community on Saturday, July 22.
The celebration started at 7 a.m., and the first 300 attendees received a free t-shirt with the purchase of a large drink. Employees gave away Lola Beans koozies, stickers, and a raffle to win a Red Bull beverage refrigerator. Los Angeles and Orlanda-based DJ XQZT played music at the event for customers to enjoy.
Q Strategies gained coverage of the event by writing a press release and media advisory previewing the one-year birthday party. The team then pitched the story to local media and secured several media placements, gaining positive publicity for Lola Beans.
Due to media outreach efforts, the Q Strategies team earned media placements in the Cleveland Daily Banner’s print and digital editions. Additionally, the team secured a television spot for Lola Beans’ owner to speak about the event and display giveaway items on News Channel 9’s This ‘N That. The interview was aired on the show and posted on News Channel 9’s website. The event was also featured on NOOGAtoday and WDEF’s event calendars.
Online earned media:
Lola Beans Celebrates First Year in Cleveland
The Cleveland Daily Banner
By: Staff Reports
Located off Paul Huff Parkway, drive-through coffee shop, Lola Beans Coffee, will host a one-year birthday party celebrating its first year of bringing coffee, infused drinks and more to the Cleveland community on Saturday, July 22. Read more.
Lola Beans Coffee Has Turned 1 and They Want to Celebrate with You This Saturday
News Channel 9 - This ‘N That
By: Nathan Gayle
Lola Beans Coffee turned one this past week and they want to celebrate with you this Saturday, July 22, at their location in Cleveland, Tenn.! Read more.