Here’s the thing. Lots of people come to us and say, “We just need a press release,” in hopes of some good press attracting customers in droves. If and when those customers start calling, emailing, and walking into your service center, you’d better be prepared to deliver on the promise you made in your press release. All the good PR in the world is useless if your customer service stinks.
Read MoreWhy Your Business Should Be Blogging
As a business, you spend a lot of time trying to figure out the best way to communicate to potential customers. Do you put money into advertising on TV or the radio? Do you try your luck with ads on the internet? Before you fall down the rabbit hole of conventional advertising, it might be worth your while to look at a blog. A blog might be just the tool you need to make an impact on your target market and see real changes in the business that you receive. Not sold? We’ve put together a few reasons why a blog can help connect you to your customers in a way that no generic ad in the paper or radio ever could.
Read More9 Signs Your Communication Strategy Is Outdated
Are you staring down a yellowed three-ring binder with apprehension and wondering if it’s been six or eight years since you updated your communication plan? Or maybe the last time you opened the document, you were alerted it was saved in an incompatible version of Word? Yikes!
Read MoreBest Practices for Simplifying Open Enrollment Communications
Choosing health care benefits can be a daunting task, especially when plans change from year to year, and it takes an advanced degree to interpret medical terminology. Your job as a communicator is to demystify open enrollment communications and allow employees to be informed consumers.
Read MorePR Firm Q Strategies Pitches Hotel Story to Chattanooga Media Outlets
What’s in a name? Actually, a whole story is often hidden behind a name, but drawing media attention to those meaningful details can be a challenge as reporters focus on big development announcements rather than stories on the ongoing details of previously announced projects.
Read MoreAwkward Questions You Should Ask Your Public Relations Agency
Selecting a public relations agency is tough. There are a lot of options and specialists out there, they all sound good on paper, and they are working hard to get your business. But that doesn’t mean all agencies offer the same quality or service so get ready to ask the tough questions.
Read MoreCONSTRUCTION SUPPLY STORE TO OPEN ON RIVERSIDE DRIVE
Locally owned and operated, Green’s Eco Build & Design will make it easy to buy locally sourced and environmentally friendly home building supplies from a new storefront located at 1510 Riverside Drive.
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