As states, counties and cities begin easing shelter in place orders and allowing a phased return to work, businesses across the country are developing plans to bring employees back to central work locations. While leadership teams create operational procedures for that return, communicators are being asked to develop outreach strategies to inform employees of the new processes.
Read MoreBlogging Your Way Into Site Selectors’ Short List
As an economic developer, any valuable information you can provide your audiences -- mainly site selectors -- in their search for a new location will help increase the likelihood of your city or county making their short list.
Read More20 Overused Marketing Words Explained in Plain English
“We can generate more leads by creating gated white-pages primed with SEO elements!”
Sound familiar? It is not uncommon to hear sentences like this in the marketing and public relations world. Given the fast-paced and competitive nature of the business community, more and more marketing theories and strategies pop up; each with their own carefully crafted words or phrases to describe concepts, processes and tools. To business owners, it can be exhausting listening to your marketing director or the firm you hired talk with this lingo.
Read MoreNational and Local Media Call On Tom Griscom
Q Strategies’ founding partner and chief strategist daily activities include providing counsel and strategic guide to clients regarding crisis management, government relations and media relations. In addition, Griscom serves on a number of boards including the Tennessee Board of Regents and the UC Foundation.
Read MoreTaking Your Business' Instagram to the Next Level
Several months ago, we shared our insider tips on how to take advantage of your organization’s Instagram Stories to promote your brand. Now, we got the scoop on how to take your entire Instagram account to the next level.
Read MoreWhat Chattanooga-based Businesses Need to Understand About GDPR
In a recent PRSA meeting, intellectual property lawyer Autumn Witt Boyd of The Law Office of Autumn Witt Boyd PLLC presented an interactive talk on how communicators and creatives can stay out of the legal hot water, including best practices for creating and maintaining websites. “No matter where you are located, it's possible you are collecting data from an EU resident; this is where GDPR comes in,” says Boyd. Read on for our summary of the informative talk on GDPR and why it does matter to American businesses!
Read MoreThe Importance of Having a Media-Trained Spokesperson for Your Business
Investing in a media-trained spokesperson is one of the best things you can do for your business. No ifs or buts. After all, 59 percent of surveyed business decision makers said they’ve experienced a crisis in their current or previous company according to a crisis preparedness study conducted by global communications agency Burson-Marsteller. Over half! Looking back through the last couple of decades, especially at the growth of the Internet and social media, can you really say you are surprised?
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