Blogging is good for business for many reasons – helping people find your site, staking your claim as a knowledge leader, gaining new customers and sharing company news. You know all those things, but you may often find yourself staring a blank screen, watching that cursor blink, because you’re all out of blog post ideas.
We get it. It happens to us, too. But this list of ideas for overcoming writers block should help get you back on track with a long list of topics to write about.
Ask your sales team
What questions do they get most often? As a primary point of contact with new and prospective customers, your sales staff is sure to know several topics that will create value and address concerns.
In a similar vein, if your organization collects surveys or has other ways for customers to give feedback, those responses are treasure troves of information. Write about the features, services and benefits they like most, and address topics they raised questions about.
Watch the news
Check the news for relevant story ideas. Think about current events and hot news topics, then see if you can apply your expertise to the subject at hand. For example, if you work in health care, can you shine light on a complicated reform issue?
Lift the curtain
People love to see behind the scenes. What seems mundane in your everyday work life is actually fascinating to people who don’t do what you do. Share pictures of your manufacturing process, or the company dog, or the client photo shoot, or whatever helps people understand you and your business a little better.
We measure everything these days, right? So turn those numbers into interesting reports. Are you working to change statistics in a social cause, for example? Then talk about what you’re doing to make a difference. Has your product or service produced dramatic results? Share those outcomes to highlight your success and let others get a sense of why they should choose YOU the next time they’re in the market for your product or service.
Do you watch Shark Tank? The people pitching to the investors are great at this. They have only a moment to highlight a problem then explain why their product is the best solution available. Offering solutions provides value for customers and prospects.
Who doesn’t love a good checklist? Options here range from basic text lists to professionally designed printables. The post itself can be brief, with a few sentences detailing the benefits of the list or the problems that it solves.
Share the best of the best
Whether it’s a weekly, monthly, or annual round-up, compile the most popular blogs in a given timeframe and share them as a best-of post.
Humanize your business and collect testimonials by conducting interviews and writing them up as blogs. Subjects can include your employees, your clients, your strategic business partners, leaders in your field, etc.
Call them what you want, but people love lists of links, apps, and tools that can help them work faster and smarter. Compile a list of the tools that you use at work, or compare and contrast available tools in a blog post to help others find the best solutions for them.
Put the spotlight on projects
Blogs are perfect for sharing case studies and highlighting projects your business has completed. Show pictures and give the details about a product installation, communications campaign or other completed work. This is especially valuable if you’re trying to gain traction in a certain segment or industry; showcase the work you’ve already done to demonstrate expertise.
Still out of blog post ideas? Then call us! Every day, we help clients across a range of industries create compelling content and drive results.
Now that you’ve got a list of blog post ideas to work from, download our checklist, “How to Run an Inbound Marketing Campaign” for help refreshing your inbound marketing strategy.
Not sure if blogging is right for your business? Check out Hubspot’s article, “Why Blog? The Benefits of Blogging for Business & Marketing.”