What’s in a name? Actually, a whole story is often hidden behind a name, but drawing media attention to those meaningful details can be a challenge as reporters focus on big development announcements rather than stories on the ongoing details of previously announced projects.
Check out how Q Strategies helped Vision Hospitality Group announce their first concept boutique hotel, named after Edwin Thacher, the engineer of the Walnut Street Bridge.
Key Strategies:
Multiple press releases for local media and hotel trade publications
Pitching focused on the story and meaning of the name, plus the impact on tourism
Video and new renderings to drive online interest and social shares
Social interactions with bloggers
Check out the new coverage generated below!
New Downtown Boutique Hotel to be Named “The Edwin”
Tim Omarzu
Chattanooga Times Free Press
A boutique hotel under construction on Walnut Street in downtown Chattanooga now has a name: The Edwin.
The upscale, 90-room hotel has a story, too, its owner says.
The name is a nod to Edwin Thacher, the engineer who designed the Walnut Street Bridge, which carried traffic over the Tennessee River from the 1890s to 1979. Then, the bridge was closed for about a decade and eyed for demolition. But the community rallied, and the 2,376-foot-long span was reborn as one of the world's longest pedestrian-only bridges, beloved by residents and visitors.
Read more at the Chattanooga Times Free Press
Vision Hospitality Group Introduces The Edwin Hotel
Hospitality.net
Vision Hospitality Group, Inc. is proud to introduce The Edwin Hotel, a boutique hotel located in the heart of the Bluff View Art District. The Edwin Hotel will offer 90 rooms, upscale décor, a rooftop bar and a restaurant along with a wide range of luxury amenities.
Read more at Hospitality.net
Update on New Boutique Hotel
Nooga.com
Chloe Morrison
Vision Hospitality Group Inc. CEO Mitch Patel said the new Walnut Street boutique hotel is about highlighting Chattanooga and connecting with both tourists and residents.
The newly announced name—The Edwin Hotel—reflects that. It's named after Edwin Thacher, who led the development of the Walnut Street Bridge in 1891.
Read more on Nooga.com
Developers Name New Boutique Hotel Going Up Next to the Art Museum
Chattanooga Times Free Press
Dave Flessner
Vision Hospitality Group, Inc. announced today that its new 90-room boutique hotel in the Bluff View district will be named the Edwin Hotel in honor of Edwin Thacher who in 1891 led the development of the iconic Walnut Street bridge.
Read more at Chattanooga Times Free Press
Vision Hospitality Begins Construction on The Edwin Hotel in Chattanooga, Tennessee
HotelOnline.com
Vision Hospitality Group, Inc. is proud to introduce The Edwin Hotel, a boutique hotel located in the heart of the Bluff View Art District. The Edwin Hotel will offer 90 rooms, upscale décor, a rooftop bar and a restaurant along with a wide range of luxury amenities.
Read more at HotelOnline.com
Need tips for your own press release? Check out our blog: Get More Milage Out of Your Press Release