Q Strategies was overjoyed to promote Mainx24, a free 24-hour festival deemed by Chattanoogans as “the best day of the year.” Located in Chattanooga’s Southside, the festival highlighted the vibrant character of the neighborhood and brought together the community’s residents, visitors, businesses, and restaurants to celebrate Main Street and the area surrounding it.
Southside community members who share the dream of making Chattanooga a 24-hour city organized the event. Festival-goers had the option to enjoy more than 100 events hosted by various local organizations. A few of the events included the MAINx24 EPB Parade with floats and live performers, a heavyweight chili championship, outdoor concerts, and the Adult Big Wheel Race.
Mainx24 was canceled in 2020 due to COVID-19, leading to great anticipation surrounding the return of the festival on Dec. 4. Our team promoted the event by writing press releases, pitching to the media, and securing interviews for event planners and our own Kelly Allen. We garnered 13 media placements, gaining positive coverage for Mainx24.
NOOGAtoday made an Instagram post previewing the event that received 691 likes and 9 comments. Additionally, NOOGAtoday posted a video on the day of Mainx24 highlighting the parade and a few of its eclectic floats and performers. The video gained high engagement with 27,437 plays, 1,905 likes, and 25 comments. Downtown Chattanooga (@downtownchatt) encouraged people to attend the festival on Instagram, receiving 312 likes.
Learn more about Mainx24 by visiting their website at mainx24.com. Contact us today to help promote your next big event!
Online earned media:
Southside’s Mainx24 Celebration in 2021
by: Brianna Williams, NOOGAtoday
It’s the most wonderful time of the year — MAINx24. Read more.
MAINx24 Takes Over The Southside This Weekend With Fun And Festivities Galore
by: Pulse Staff, Amanda Ellis, The Pulse
One of the most popular community events of the year, MAINx24, returns to the Southside this Saturday for a 24-hour long festival celebrating Main Street and the surrounding Southside. Read more.
More Than 100 Events Planned For MAINX24 Street Festival Celebrating Chattanooga's Southside
by: Chattanoogan.com
The 15th annual MAINx24 parade and street festival will take place on the Southside on Saturday, starting at 8 a.m. with breakfast specials. Read more.
Mainx24 in Chattanooga's Southside: Tips to fully embrace the 'surprising and weird'
by: Barry Courter, Chattanooga Times Free Press
Mainx24 planning chair Monica Kinsey has some pretty simple advice for anyone planning to attend this weekend’s extravaganza, Mainx24. Read more.
More events added for this year’s Main X 24
by: Collins Parker, WDEF.com
Not only will the high school football state championship games be played Saturday at Finley Stadium, but there’ll be a huge “Block Party” on Main Street! Read more.
Parades, holiday markets, bar crawl among upcoming Chattanooga-area events
by: Lisa Denton, Chattanooga Times Free Press
This Christmas season has kicked into high gear with parades, tree lightings, and other celebrations on the calendar this week. Read more.
Hundreds attend annual Mainx24 that was created to revitalize Southside of Chatt
by: Karen Aguila, WRCBtv.com
Not only will the high school football state championship games be played Saturday at Finley Stadium, but there’ll be a huge “Block Party” on Main Street! Read more.
Mainx24 Is Zany As Ever
by: Karen Aguila, Chattanoogan.com
The annual Mainx24 parade was as zany as ever as a huge throng gathered on Main Street on Saturday to take in marching bands, politicians, hula hoopers, grown men in pajamas running, riders on strange contraptions and strange riders. Read more.