Prologue is a local manufacturer of 100% hickory fire logs, made from recycled scrap wood products. Unlike fire starters, this product is safe for cooking and is chemical-free. Prologues were recently launched on Amazon Prime as part of the client's overall marketing strategy, and this created a great public relations opportunity with the Chattanooga media.
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Best Practices for Simplifying Open Enrollment Communications
Choosing health care benefits can be a daunting task, especially when plans change from year to year, and it takes an advanced degree to interpret medical terminology. Your job as a communicator is to demystify open enrollment communications and allow employees to be informed consumers.
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PR Firm Q Strategies Pitches Hotel Story to Chattanooga Media Outlets
What’s in a name? Actually, a whole story is often hidden behind a name, but drawing media attention to those meaningful details can be a challenge as reporters focus on big development announcements rather than stories on the ongoing details of previously announced projects.
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Awkward Questions You Should Ask Your Public Relations Agency
Selecting a public relations agency is tough. There are a lot of options and specialists out there, they all sound good on paper, and they are working hard to get your business. But that doesn’t mean all agencies offer the same quality or service so get ready to ask the tough questions.
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3 Successful Communication Strategies You Should Ignore (Sometimes)
There are a lot of effective communication strategies out there, including the ones I’m about to write about, but sometimes you should ignore them. That’s right. They’re the best, they’re successful, they work. Ditch them. (If by chance this is my college professor Mr. Casey – please stop reading this. I still follow everything you taught!)
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Using Strategic Communications to Grow Your Business
All too often, we hear clients say things like, “There’s plenty of business to go around,” or “Everyone should be our customer.” But it’s not realistic to think your product or service has universal appeal, and even if there IS enough business to go around, your competitors will earn more of them if you’re not actively competing for market share.
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Apartment and Real Estate Marketing in Chattanooga
Read the Q Strategies case study for our successful plan to market real estate in Chattanooga, Tennessee.
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