Q Strategies' Director of Strategic Communication Kelly Allen was recently interviewed by the Chattanooga Chamber of Commerce on why business owners should carefully research the pros and cons of Facebook before signing their organizations up. The social media's latest algorithm may cost businesses one of two things: advertising money or time. To read more, click this link to the full interview published by Business Trend.
Read More5 Tips for Successful Pitching to Reporters
Reporters are your strongest allies as a PR specialist, but building and keeping relationships with them can get tricky. You should be careful not to put every reporter into a box; they each have their own personalities, preferences and pet peeves. It’s also important to make sure that your employees have proper media training to avoid damaging connections, which can be easier to accidentally do than you may think.
Read MoreGuide to Better Communication with Your Co-workers
What does “Parks and Recreation,” “Mad Men,” “The Mindy Project” and “The Office” have in common? They are TV shows that revolve around the workplace. Judging from the popularity of these shows, people love watching office dynamics...so long as they are about other people.
On August of last year, Paychex surveyed 2000 people on employee retention. Thirty-two percent said they have left or would leave a job if they did not get along with their co-workers. For comparison purposes, lack of intellectual challenge falls short with 29 percent, unavailable 401(k) with 21 percent and sensed imminent layoffs with 19 percent. This means more people prefer to work routine and unsecured jobs than being in a place where they do not mesh well with their co-workers.
Read More7 Practical Ways to Improve Your Public Speaking Skills
Last year I gave a presentation on brand storytelling at StartUp Week. About two minutes before I was introduced I realized my notes were sitting back at the office on my desk, alone and deserted. Thankfully I had practiced and made it through without them, though they were missed and I left out an important tie-in to one story I told. So in addition to “check your laptop bag for your notes,” here are six practical tips for a successful public speaking engagement.
Read MoreGo Back to the Basics: How to Increase Readability for Your Press Release
Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
Read MoreEffective Communication Strategies for Startups
If you’re an entrepreneur running a startup, you have a lot on your plate – budget sheets, rent payments, product distribution, customer service – yikes! Your priority might not be building a foundation for effective communication, but now’s the time to get started! Here are a few recommendations to build effective communication strategies for your startup.
Read MoreGet More Mileage Out of Your Press Release with Inbound Marketing
Not every press release will garner excellent news coverage. There are a variety of reasons why that’s the case, but media relations is a topic for another time. Now, we’ll look at some inbound marketing and employee communications tactics for getting more value out of your press releases.
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