Often, people come to us requesting a press release, as though it’s the magic pill that will launch them to success. Press releases certainly are fundamental elements of any public relations plan, but you may have some other legwork to complete before making a media announcement.
Read MoreCONSTRUCTION SUPPLY STORE TO OPEN ON RIVERSIDE DRIVE
Locally owned and operated, Green’s Eco Build & Design will make it easy to buy locally sourced and environmentally friendly home building supplies from a new storefront located at 1510 Riverside Drive.
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4 Ways to Gauge Your Crisis Plan’s Effectiveness and Prepare for Next Time
So you planned ahead, invested in a strategy, and survived a business crisis. How do you know if it worked? Peter Drucker famously said, “If you can’t measure it, you can’t improve it.” So let’s measure the effectiveness of your plan and find out what needs to be improved.
Read MoreZipflip Shifts into High Gear with Hackomotive 2015 Win
Chattanooga-based Zipflip returned home from California armed with the Consumers’ Choice and Grand Prizes from Hackomotive 2015. But their work isn’t over; they’re getting ready to make a beta version of their app available to users later this spring.
Read MoreClaude Ramsey Launches Government Relations Firm
Claude Ramsey, former deputy governor in the Haslam administration and mayor of Hamilton County for more than 16 years, announced today the formation of River Branch Strategies, a government relations firm based in Chattanooga.
Read More5 Steps to Effectively Communicate in a Crisis
In an earlier blog, I focused on preparing for a crisis, I talked about steps that every business should take to prepare for the inevitable. Today, I’m following up with five tips for managing a crisis once you’re in the middle of it. This list is certainly not all-inclusive, but if you start here, you’ll find yourself in a better position to engage during a crisis.
Read More4 Steps for Crisis Management Planning
Several years ago, a friend’s house was vandalized while she was at work. Watching her deal with the aftermath and live with the fear of it happening again inspired me to install a home security system. When the company representative showed up at my house to sign papers and begin installation, he asked when my house had been robbed. I replied that it had never been robbed. He looked at me in stunned silence.
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