In a recent PRSA meeting, intellectual property lawyer Autumn Witt Boyd of The Law Office of Autumn Witt Boyd PLLC presented an interactive talk on how communicators and creatives can stay out of the legal hot water, including best practices for creating and maintaining websites. “No matter where you are located, it's possible you are collecting data from an EU resident; this is where GDPR comes in,” says Boyd. Read on for our summary of the informative talk on GDPR and why it does matter to American businesses!
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8 Pro Tips for Starting Your Company’s Social Media Accounts
Although many publications and experts put forth advice on how to create content for and increase visibility and engagement on social media, few talk about the best practices for starting a company account. Have no fear! We’ve rounded up the basic ABC’s of creating corporate social media accounts.
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The Importance of Having a Media-Trained Spokesperson for Your Business
Investing in a media-trained spokesperson is one of the best things you can do for your business. No ifs or buts. After all, 59 percent of surveyed business decision makers said they’ve experienced a crisis in their current or previous company according to a crisis preparedness study conducted by global communications agency Burson-Marsteller. Over half! Looking back through the last couple of decades, especially at the growth of the Internet and social media, can you really say you are surprised?
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Facebook as a Platform: A Brief Q&A with Q Strategies’ Director of Strategic Communication
Q Strategies' Director of Strategic Communication Kelly Allen was recently interviewed by the Chattanooga Chamber of Commerce on why business owners should carefully research the pros and cons of Facebook before signing their organizations up. The social media's latest algorithm may cost businesses one of two things: advertising money or time. To read more, click this link to the full interview published by Business Trend.
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Guide to Better Communication with Your Co-workers
What does “Parks and Recreation,” “Mad Men,” “The Mindy Project” and “The Office” have in common? They are TV shows that revolve around the workplace. Judging from the popularity of these shows, people love watching office dynamics...so long as they are about other people.
On August of last year, Paychex surveyed 2000 people on employee retention. Thirty-two percent said they have left or would leave a job if they did not get along with their co-workers. For comparison purposes, lack of intellectual challenge falls short with 29 percent, unavailable 401(k) with 21 percent and sensed imminent layoffs with 19 percent. This means more people prefer to work routine and unsecured jobs than being in a place where they do not mesh well with their co-workers.
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Go Back to the Basics: How to Increase Readability for Your Press Release
Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
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Planning a DIY Public Relations Plan? Avoid These 4 Common Mistakes
Public relations firms across the universe are gasping in horror and disdain at the idea that you might exercise a little Do-It-Yourself muscle on your next PR plan. And while I’m as eager as the next to help you launch your project and tell your story, budget constraints and unbridled enthusiasm often fuel DIY PR. If you’re headed down that path now, put on the brakes to read this.
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