Here’s the thing. Lots of people come to us and say, “We just need a press release,” in hopes of some good press attracting customers in droves. If and when those customers start calling, emailing, and walking into your service center, you’d better be prepared to deliver on the promise you made in your press release. All the good PR in the world is useless if your customer service stinks.
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Is It Time to Hire a Public Relations Firm?
No matter the size of your business, sometimes you need to bring in outside help to gain expertise or stretch your resources without straining your staff. But how do you know when it’s time to enlist the help of a PR firm?
Public relations firms can’t guarantee you a spot on the Today Show or even on the front page of your local paper, but they can use their collective know-how and industry connections to move your business forward. Public relations experts excel at helping you get noticed in a competitive field, building brand recognition, and bringing creative solutions to achieve your business objectives.
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3 Steps To Build An Amazing Employer Brand
When was the last time you looked at your employer brand? Your company reputation with current, past and future employees can be your most powerful recruiting tool in the search for and development of talent. Neglecting your employer brand can come with real costs. According to a recent study, 69% of job seekers are unwilling to accept a job at a company with a bad reputation.
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A Dose of Intentional Networking
Q Strategies recently participated in one of Chattanooga’s most unique networking opportunities – NoogaNections. The monthly event is the brainchild of John Jerman, President and Founding Partner of Office Furniture Warehouse in Chattanooga.
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9 Signs Your Communication Strategy Is Outdated
Are you staring down a yellowed three-ring binder with apprehension and wondering if it’s been six or eight years since you updated your communication plan? Or maybe the last time you opened the document, you were alerted it was saved in an incompatible version of Word? Yikes!
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Blogging for Beginners - Find Your Voice
After years of hearing marketing types like me preach at you about starting a blog, you’ve finally committed. All the hype about search engine optimization and added value convinced you that the time you invest in writing will pay off for your business. Now that you understand the “why,” you’re sitting in front of your computer screen, Googling “how to start a blog” and looking for inspiration.
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5 Ways Blogging Can Help Your Startup
Startup entrepreneurs rarely talk about all their spare time. Between funding, operations, R&D, marketing, sales – there’s not enough time in the day to get it all done. So why should you add blogging to your To Do list? Whatever your industry or model, if you’re in the business of finding customers, blogging can help.
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