Choosing health care benefits can be a daunting task, especially when plans change from year to year, and it takes an advanced degree to interpret medical terminology. Your job as a communicator is to demystify open enrollment communications and allow employees to be informed consumers.
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PR Firm Q Strategies Pitches Hotel Story to Chattanooga Media Outlets
What’s in a name? Actually, a whole story is often hidden behind a name, but drawing media attention to those meaningful details can be a challenge as reporters focus on big development announcements rather than stories on the ongoing details of previously announced projects.
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Awkward Questions You Should Ask Your Public Relations Agency
Selecting a public relations agency is tough. There are a lot of options and specialists out there, they all sound good on paper, and they are working hard to get your business. But that doesn’t mean all agencies offer the same quality or service so get ready to ask the tough questions.
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3 Successful Communication Strategies You Should Ignore (Sometimes)
There are a lot of effective communication strategies out there, including the ones I’m about to write about, but sometimes you should ignore them. That’s right. They’re the best, they’re successful, they work. Ditch them. (If by chance this is my college professor Mr. Casey – please stop reading this. I still follow everything you taught!)
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Using Strategic Communications to Grow Your Business
All too often, we hear clients say things like, “There’s plenty of business to go around,” or “Everyone should be our customer.” But it’s not realistic to think your product or service has universal appeal, and even if there IS enough business to go around, your competitors will earn more of them if you’re not actively competing for market share.
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5 Reasons to Use Inbound Marketing
Traditional marketing efforts generate leads by pushing out information with tactics like trade show exhibits, telemarketing, print advertising, and direct mail – blanketing the masses in hopes of capturing the attention of a handful of interested prospects. Now, it’s easier than ever to get found by potential clients using digital channels like the internet, email and social media to find information about the products and services they need.
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Public Relations Strategies for Small Businesses
For small business owners, the idea of an integrated public relations campaign can be rather daunting, but to enhance your business, you need to build relationships with thought leaders, bloggers, and reporters in your community. An integrated communications strategy can be greatly beneficial for a company, and a few basic public relations strategies can help you build relationships with influencers in your community.
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