When we meet with new clients, one of the first things we ask is, “who is your target market?” Inevitably the answer is “everyone.” We get it. You’re new, and you want brand recognition; it feels like everyone is a potential for business. Plus, you don’t want to cut out new business opportunities when you’re a small enterprise watching your cash flow. But selecting your best target market isn’t cutting anyone out. It’s simply helping identify a priority customer, and it’s one of the most important steps in your marketing plan.