Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
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Effective Communication Strategies for Startups
If you’re an entrepreneur running a startup, you have a lot on your plate – budget sheets, rent payments, product distribution, customer service – yikes! Your priority might not be building a foundation for effective communication, but now’s the time to get started! Here are a few recommendations to build effective communication strategies for your startup.
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3 Successful Communication Strategies You Should Ignore (Sometimes)
There are a lot of effective communication strategies out there, including the ones I’m about to write about, but sometimes you should ignore them. That’s right. They’re the best, they’re successful, they work. Ditch them. (If by chance this is my college professor Mr. Casey – please stop reading this. I still follow everything you taught!)
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Using Strategic Communications to Grow Your Business
All too often, we hear clients say things like, “There’s plenty of business to go around,” or “Everyone should be our customer.” But it’s not realistic to think your product or service has universal appeal, and even if there IS enough business to go around, your competitors will earn more of them if you’re not actively competing for market share.
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Public Relations Strategies for Small Businesses
For small business owners, the idea of an integrated public relations campaign can be rather daunting, but to enhance your business, you need to build relationships with thought leaders, bloggers, and reporters in your community. An integrated communications strategy can be greatly beneficial for a company, and a few basic public relations strategies can help you build relationships with influencers in your community.
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5 Benefits of Social Media Marketing
Social media marketing (SMM) is essential for businesses of all sizes to engage with consumers. According to Hubspot, 92 percent of all marketers showed that social media efforts have increased exposure for their businesses, and 80 percent indicated their social media marketing efforts increased traffic.
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4 Ways to Gauge Your Crisis Plan’s Effectiveness and Prepare for Next Time
So you planned ahead, invested in a strategy, and survived a business crisis. How do you know if it worked? Peter Drucker famously said, “If you can’t measure it, you can’t improve it.” So let’s measure the effectiveness of your plan and find out what needs to be improved.
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