Startup entrepreneurs rarely talk about all their spare time. Between funding, operations, R&D, marketing, sales – there’s not enough time in the day to get it all done. So why should you add blogging to your To Do list? Whatever your industry or model, if you’re in the business of finding customers, blogging can help.
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Effective Communication Strategies for Startups
If you’re an entrepreneur running a startup, you have a lot on your plate – budget sheets, rent payments, product distribution, customer service – yikes! Your priority might not be building a foundation for effective communication, but now’s the time to get started! Here are a few recommendations to build effective communication strategies for your startup.
Read MoreZipflip Shifts into High Gear with Hackomotive 2015 Win
Chattanooga-based Zipflip returned home from California armed with the Consumers’ Choice and Grand Prizes from Hackomotive 2015. But their work isn’t over; they’re getting ready to make a beta version of their app available to users later this spring.
Read More5 Smart Questions Startups Should Ask to Identify their Target Market
When we meet with new clients, one of the first things we ask is, “who is your target market?” Inevitably the answer is “everyone.” We get it. You’re new, and you want brand recognition; it feels like everyone is a potential for business. Plus, you don’t want to cut out new business opportunities when you’re a small enterprise watching your cash flow. But selecting your best target market isn’t cutting anyone out. It’s simply helping identify a priority customer, and it’s one of the most important steps in your marketing plan.
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