Investing in a media-trained spokesperson is one of the best things you can do for your business. No ifs or buts. After all, 59 percent of surveyed business decision makers said they’ve experienced a crisis in their current or previous company according to a crisis preparedness study conducted by global communications agency Burson-Marsteller. Over half! Looking back through the last couple of decades, especially at the growth of the Internet and social media, can you really say you are surprised?
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