Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
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4 Steps to Prepare for Your Media Announcement
Often, people come to us requesting a press release, as though it’s the magic pill that will launch them to success. Press releases certainly are fundamental elements of any public relations plan, but you may have some other legwork to complete before making a media announcement.
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