“We can generate more leads by creating gated white-pages primed with SEO elements!”
Sound familiar? It is not uncommon to hear sentences like this in the marketing and public relations world. Given the fast-paced and competitive nature of the business community, more and more marketing theories and strategies pop up; each with their own carefully crafted words or phrases to describe concepts, processes and tools. To business owners, it can be exhausting listening to your marketing director or the firm you hired talk with this lingo.
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