Several months ago, we shared our insider tips on how to take advantage of your organization’s Instagram Stories to promote your brand. Now, we got the scoop on how to take your entire Instagram account to the next level.Read More
Although many publications and experts put forth advice on how to create content for and increase visibility and engagement on social media, few talk about the best practices for starting a company account. Have no fear! We’ve rounded up the basic ABC’s of creating corporate social media accounts.Read More
Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.Read More
A college student’s perspective and tips on where companies should focus on social media.
So you want to market to college students? That’s great! It all starts with being on the right platforms. For example, it’s not likely you’ll find a bunch of young adults spending their free time on LinkedIn, though they might be using it to find an internship. Instead, they are more likely to stalk their ex’s Instagram or take a selfie on Snapchat. Even though there are some platforms that may be great for business, it is important to realize you might have to add a couple of new platforms to reach this demographic.Read More