Public relations firms across the universe are gasping in horror and disdain at the idea that you might exercise a little Do-It-Yourself muscle on your next PR plan. And while I’m as eager as the next to help you launch your project and tell your story, budget constraints and unbridled enthusiasm often fuel DIY PR. If you’re headed down that path now, put on the brakes to read this.
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When to Use Old School Communication Tactics for an Effective Campaign
When you’re building out a communications strategy, there are always new tactics and channels to consider. Should we Periscope the press conference? Could a Snapchat account grow our business?
But just throwing together all the new and shiny tools isn’t the best strategy. So let’s take the opposite approach today and discuss some traditional communications tactics and when to use them.
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