As states, counties and cities begin easing shelter in place orders and allowing a phased return to work, businesses across the country are developing plans to bring employees back to central work locations. While leadership teams create operational procedures for that return, communicators are being asked to develop outreach strategies to inform employees of the new processes.
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Using Strategic Communications to Grow Your Business
All too often, we hear clients say things like, “There’s plenty of business to go around,” or “Everyone should be our customer.” But it’s not realistic to think your product or service has universal appeal, and even if there IS enough business to go around, your competitors will earn more of them if you’re not actively competing for market share.
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