Q Strategies Blog
Q Strategies shares client news, staff updates, and best practices for marketing, public relations, strategic planning and crisis management.
First scenario. You come up with a brilliant idea for a product or service with a twist, and soon enough your passion project turns into a full-fledged business. You decide to hire a marketing firm to push your organization into the limelight.
Second scenario. Your company’s been running for years, and though you love it, you feel like the business has plateaued recently. You decide to hire a marketing firm to increase engagement.
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In a recent PRSA meeting, intellectual property lawyer Autumn Witt Boyd of The Law Office of Autumn Witt Boyd PLLC presented an interactive talk on how communicators and creatives can stay out of the legal hot water, including best practices for creating and maintaining websites. “No matter where you are located, it's possible you are collecting data from an EU resident; this is where GDPR comes in,” says Boyd. Read on for our summary of the informative talk on GDPR and why it does matter to American businesses!
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Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
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If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research.
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When you’re building out a communications strategy, there are always new tactics and channels to consider. Should we Periscope the press conference? Could a Snapchat account grow our business?
But just throwing together all the new and shiny tools isn’t the best strategy. So let’s take the opposite approach today and discuss some traditional communications tactics and when to use them.
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Selecting a public relations agency is tough. There are a lot of options and specialists out there, they all sound good on paper, and they are working hard to get your business. But that doesn’t mean all agencies offer the same quality or service so get ready to ask the tough questions.
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Read the Q Strategies case study for our successful plan to market real estate in Chattanooga, Tennessee.
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