Beautiful land, functional utilities, talented workforce… your community has it all. So why are site selectors and businesses not flocking in? Before blowing all your budget on a one-time advertising campaign, consider that the element your economic development group is missing just might be a high-quality, interactive website.
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Four Things Small Business Owners Need to Check Before Hiring a Marketing Firm
First scenario. You come up with a brilliant idea for a product or service with a twist, and soon enough your passion project turns into a full-fledged business. You decide to hire a marketing firm to push your organization into the limelight.
Second scenario. Your company’s been running for years, and though you love it, you feel like the business has plateaued recently. You decide to hire a marketing firm to increase engagement.
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20 Overused Marketing Words Explained in Plain English
“We can generate more leads by creating gated white-pages primed with SEO elements!”
Sound familiar? It is not uncommon to hear sentences like this in the marketing and public relations world. Given the fast-paced and competitive nature of the business community, more and more marketing theories and strategies pop up; each with their own carefully crafted words or phrases to describe concepts, processes and tools. To business owners, it can be exhausting listening to your marketing director or the firm you hired talk with this lingo.
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National and Local Media Call On Tom Griscom
Q Strategies’ founding partner and chief strategist daily activities include providing counsel and strategic guide to clients regarding crisis management, government relations and media relations. In addition, Griscom serves on a number of boards including the Tennessee Board of Regents and the UC Foundation.
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Chattanooga’s Best-Kept Secret and How Word Got Out
Although Chattanooga garners millions of tourists yearly for its historic Walnut Street Bridge, various Tennessee River water activities, beautiful hiking trails and numerous other local hotspots, Chattanooga’s best-kept secret is Mainx24.
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Taking Your Business' Instagram to the Next Level
Several months ago, we shared our insider tips on how to take advantage of your organization’s Instagram Stories to promote your brand. Now, we got the scoop on how to take your entire Instagram account to the next level.
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What Chattanooga-based Businesses Need to Understand About GDPR
In a recent PRSA meeting, intellectual property lawyer Autumn Witt Boyd of The Law Office of Autumn Witt Boyd PLLC presented an interactive talk on how communicators and creatives can stay out of the legal hot water, including best practices for creating and maintaining websites. “No matter where you are located, it's possible you are collecting data from an EU resident; this is where GDPR comes in,” says Boyd. Read on for our summary of the informative talk on GDPR and why it does matter to American businesses!
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