Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.
Read More3 Common Customer Survey Fails & How To Fix Them
If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research.
Read MoreTake Your Facebook Page to the Next Level
Despite frequent sensationalist headlines about the demise of Facebook, it has an ever-growing user population. For a business, Facebook is one of the easiest ways to communicate directly and efficiently with its current and potential customers. Communication between businesses and consumers has never been this easy, but it’s now expected that businesses respond quickly and efficiently via direct message from Facebook. Some businesses may feel that they don’t have the time to keep track of it all or that it just isn’t worth what they put into it. But Facebook has over 1.4 billion monthly users. Can you afford to miss all the opportunities that arise from communicating your message to this audience?
Read MorePlanning a DIY Public Relations Plan? Avoid These 4 Common Mistakes
Public relations firms across the universe are gasping in horror and disdain at the idea that you might exercise a little Do-It-Yourself muscle on your next PR plan. And while I’m as eager as the next to help you launch your project and tell your story, budget constraints and unbridled enthusiasm often fuel DIY PR. If you’re headed down that path now, put on the brakes to read this.
Read MoreWhy Customer Service Should be in Your Public Relations Plan
Here’s the thing. Lots of people come to us and say, “We just need a press release,” in hopes of some good press attracting customers in droves. If and when those customers start calling, emailing, and walking into your service center, you’d better be prepared to deliver on the promise you made in your press release. All the good PR in the world is useless if your customer service stinks.
Read MorePicture This: A Peek Into the Snapchat Rebranding
Big things are in the works for Snapchat. Or should we say Snap Inc?
Recently, Imran Khan, chief strategy officer, announced that they will be rebranding to simply Snap Inc. Coupled with the announcement of rebranding was the unveiling of their new product, Spectacles. Spectacles, as seen in the picture above, are Snap’s newest way of capturing moments in the most realistic way possible. The retro-looking glasses have cameras at the corner of each lens that capture circular video from the user’s point of view.
Read MoreIs It Time to Hire a Public Relations Firm?
No matter the size of your business, sometimes you need to bring in outside help to gain expertise or stretch your resources without straining your staff. But how do you know when it’s time to enlist the help of a PR firm?
Public relations firms can’t guarantee you a spot on the Today Show or even on the front page of your local paper, but they can use their collective know-how and industry connections to move your business forward. Public relations experts excel at helping you get noticed in a competitive field, building brand recognition, and bringing creative solutions to achieve your business objectives.
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