After years of hearing marketing types like me preach at you about starting a blog, you’ve finally committed. All the hype about search engine optimization and added value convinced you that the time you invest in writing will pay off for your business. Now that you understand the “why,” you’re sitting in front of your computer screen, Googling “how to start a blog” and looking for inspiration.
Read More5 Ways Blogging Can Help Your Startup
Startup entrepreneurs rarely talk about all their spare time. Between funding, operations, R&D, marketing, sales – there’s not enough time in the day to get it all done. So why should you add blogging to your To Do list? Whatever your industry or model, if you’re in the business of finding customers, blogging can help.
Read MoreHow to Market to College Students Through Social Media
A college student’s perspective and tips on where companies should focus on social media.
So you want to market to college students? That’s great! It all starts with being on the right platforms. For example, it’s not likely you’ll find a bunch of young adults spending their free time on LinkedIn, though they might be using it to find an internship. Instead, they are more likely to stalk their ex’s Instagram or take a selfie on Snapchat. Even though there are some platforms that may be great for business, it is important to realize you might have to add a couple of new platforms to reach this demographic.
Read MoreWhen to Use Old School Communication Tactics for an Effective Campaign
When you’re building out a communications strategy, there are always new tactics and channels to consider. Should we Periscope the press conference? Could a Snapchat account grow our business?
But just throwing together all the new and shiny tools isn’t the best strategy. So let’s take the opposite approach today and discuss some traditional communications tactics and when to use them.
Read MorePR Firm Q Strategies Lands Fleetwood in the News
In another life, it held speakers like Woodrow Wilson and was home to Fleetwood Coffee Company. After being boarded up for more than 40 years, the Fleetwood Building is now renovated, staying true to its historical significance but updated with modern finishes. Located in the heart of Chattanooga’s innovation district, this historic legend now welcomes both commercial and residential tenants.
Read MoreThe Names We Never Forget: Celebrating Teacher Appreciation Week
Q Strategies joins the nation in celebrating Teacher Appreciation Day, in recognition of these public servants who have touched all our lives.
Read More5 Questions to Ask Before Launching Snapchat for a Small Business
All the kids are doing it, so you must need to get your small business on Snapchat! Not so fast; just because everyone is clamoring on the Snapchat train doesn’t mean you should. Answer these five questions and start building a social strategy before you take the plunge on Snapchat for a small business. Remember that taking on the responsibility of yet another social platform is a big commitment.
Read More