Recently, Tom Griscom, a partner at the communications firm Q Strategies, spoke to a group of PR professionals in Chattanooga at the PRSA Lookout chapter monthly luncheon.
Read MoreCreate A Limitless List Of Blog Post Ideas
Blogging is good for business for many reasons – helping people find your site, staking your claim as a knowledge leader, gaining new customers and sharing company news. You know all those things, but you may often find yourself staring a blank screen, watching that cursor blink, because you’re all out of blog post ideas.
Read MoreNetworking Tips for Beginners: Don’t be Weird
In an effort to be transparent, I’m not a fan of the networking event. It’s a little uncomfortable. How do you break into that circle of people? What do you say to avoid standing awkwardly? And worst, when you aren’t employed or you are a student, what do you talk about?
Read MoreEffective Communication Strategies for Startups
If you’re an entrepreneur running a startup, you have a lot on your plate – budget sheets, rent payments, product distribution, customer service – yikes! Your priority might not be building a foundation for effective communication, but now’s the time to get started! Here are a few recommendations to build effective communication strategies for your startup.
Read MoreGet More Mileage Out of Your Press Release with Inbound Marketing
Not every press release will garner excellent news coverage. There are a variety of reasons why that’s the case, but media relations is a topic for another time. Now, we’ll look at some inbound marketing and employee communications tactics for getting more value out of your press releases.
Read MoreQ Strategies Helps Manufacturer Land Media Coverage
Prologue is a local manufacturer of 100% hickory fire logs, made from recycled scrap wood products. Unlike fire starters, this product is safe for cooking and is chemical-free. Prologues were recently launched on Amazon Prime as part of the client's overall marketing strategy, and this created a great public relations opportunity with the Chattanooga media.
Read MoreBest Practices for Simplifying Open Enrollment Communications
Choosing health care benefits can be a daunting task, especially when plans change from year to year, and it takes an advanced degree to interpret medical terminology. Your job as a communicator is to demystify open enrollment communications and allow employees to be informed consumers.
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