In today’s marketing world, social media is an integral part of any successful campaign strategy. With more than one billion monthly active users on Facebook, social media platforms have huge potential to spread names, content, and influence across the web like never before. It’s the easiest way to raise awareness, but are you using social media to generate business leads at its fullest potential?
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5 Benefits of Social Media Marketing
Social media marketing (SMM) is essential for businesses of all sizes to engage with consumers. According to Hubspot, 92 percent of all marketers showed that social media efforts have increased exposure for their businesses, and 80 percent indicated their social media marketing efforts increased traffic.
Read More3 Affordable Ways to Gather Data On Your Target Market
Today we’re following up with ways to help you gather information you are missing.
Conduct a survey. There are free tools out there like Survey Monkey to help you get started. Make sure you read about their best practices to help you reach your audience and improve your completion rates.
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Q Strategies Offers Social Media Tips for Bands
This week, Kelly Allen represented Q Strategies at a panel discussion to help local bands tackle the business side of band promotion. The event was organized by Gig City Productions, which is coordinating the 2015 Road to Nightfall, a contest for regional bands to win a much sought-after headline spot at the popular outdoor concert series.
Read More5 Smart Questions Startups Should Ask to Identify their Target Market
When we meet with new clients, one of the first things we ask is, “who is your target market?” Inevitably the answer is “everyone.” We get it. You’re new, and you want brand recognition; it feels like everyone is a potential for business. Plus, you don’t want to cut out new business opportunities when you’re a small enterprise watching your cash flow. But selecting your best target market isn’t cutting anyone out. It’s simply helping identify a priority customer, and it’s one of the most important steps in your marketing plan.
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