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Q Strategies Blog

Q Strategies shares client news, staff updates, and best practices for marketing, public relations, strategic planning and crisis management. 

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From Left to Right: Dr. Todd Thurston, Dr. Jimmy Waldrop, Dr. Jason Rehm, Bob Elliott (President of Noon Development) Dr. Marshall Jemison, Dr. Woody Kennedy  (Retired from the practice: Dr. John Reynolds and Dr. Cauley Hayes.)

From Left to Right: Dr. Todd Thurston, Dr. Jimmy Waldrop, Dr. Jason Rehm, Bob Elliott (President of Noon Development) Dr. Marshall Jemison, Dr. Woody Kennedy  (Retired from the practice: Dr. John Reynolds and Dr. Cauley Hayes.)

Q Strategies and Noon Development Team Up for Successful Groundbreaking Ceremony

Kelly Allen November 10, 2017

CHATTANOOGA, TENN.— (11/10/2017)  Noon Development, LLC and the Plastic Surgery Group broke ground yesterday on a three-story commercial complex located at the corner of Riverfront Parkway and West M.L. King Boulevard. 901 Riverfront Pkwy will bring more than 33,000 sq. ft. of new commercial space to the downtown area.

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In Client News Tags client news, public relations
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5 Tips for Successful Pitching to Reporters

Q Strategies October 6, 2017

Reporters are your strongest allies as a PR specialist, but building and keeping relationships with them can get tricky. You should be careful not to put every reporter into a box; they each have their own personalities, preferences and pet peeves. It’s also important to make sure that your employees have proper media training to avoid damaging connections, which can be easier to accidentally do than you may think.

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In Communication, Media Relations Tags pr, pitching, pitch letter, media outreach, media relations, public relations
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How Heinz is Taking Advantage of the #Aesthetic Instagram Story, and 4 Ways You Can, Too

Q Strategies September 13, 2017

Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.

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In Social Media, Marketing Tags Social Media, Instagram
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Communicating-With-Your-Co-Workers

Guide to Better Communication with Your Co-workers

Q Strategies August 3, 2017

What does “Parks and Recreation,” “Mad Men,” “The Mindy Project” and “The Office” have in common? They are TV shows that revolve around the workplace. Judging from the popularity of these shows, people love watching office dynamics...so long as they are about other people. 

On August of last year, Paychex surveyed 2000 people on employee retention. Thirty-two percent said they have left or would leave a job if they did not get along with their co-workers. For comparison purposes, lack of intellectual challenge falls short with 29 percent, unavailable 401(k) with 21 percent and sensed imminent layoffs with 19 percent. This means more people prefer to work routine and unsecured jobs than being in a place where they do not mesh well with their co-workers.

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In Communication, Internal Affairs, Public Relations Tags Guide, Co-workers, Office, Work, Best Practices
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empty-chairs-improve-public-speaking

7 Practical Ways to Improve Your Public Speaking Skills

Kelly Allen June 20, 2017

Last year I gave a presentation on brand storytelling at StartUp Week. About two minutes before I was introduced I realized my notes were sitting back at the office on my desk, alone and deserted. Thankfully I had practiced and made it through without them, though they were missed and I left out an important tie-in to one story I told. So in addition to “check your laptop bag for your notes,” here are six practical tips for a successful public speaking engagement.

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In Communication Tags Public Speaking, Communication
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readability-press-release

Go Back to the Basics: How to Increase Readability for Your Press Release

Q Strategies May 30, 2017

Arguably, a public relations professional’s most valuable skill is his or her writing. The pen-- or MacBook-- is mightier than the sword, right? Not only is it powerful, but writing is also art. Blogs, proposals, biographies and press releases are all the different art forms that a public relations professional must master.

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In Communication, Media Relations, Public Relations, Research Tags Strategies, Press release, Basics
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survey-fail

3 Common Customer Survey Fails & How To Fix Them

Kelly Allen January 3, 2017

If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research. 

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In Surveys, Research Tags Typeform, Survature
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  • 2024
    • Jul 24, 2024 Q Strategies Organizes Successful Groundbreaking Event for Central Crossing Condos
  • 2023
    • Aug 1, 2023 Q Strategies Gains Media Attention for Lola Beans Coffee’s One-Year Birthday Party
    • Feb 9, 2023 How Gen Z Is Changing Social Media
  • 2022
    • Jun 1, 2022 Common Mistakes in the PR Industry
    • Mar 8, 2022 Q Strategies Organizes Successful Groundbreaking Ceremony for Steam Logistics’ Future Headquarters
    • Jan 18, 2022 Q Strategies Sponsors Mainx24, Chattanooga’s Favorite Day of the Year
  • 2021
    • Dec 13, 2021 Q Strategies Gains Publicity for New Chattanooga Restaurant Six18 Restaurant & Lounge
    • Nov 16, 2021 Q Strategies Sponsors Glass Street Live 2021
    • Nov 15, 2021 Annual Report Tips from Local Nonprofit Experts
    • Sep 23, 2021 Q Strategies Managed Major Land Acquisition Announcement and Secured Media for Tennessee River Gorge Trust
    • Aug 31, 2021 5 Social Media Trends to Implement in 2021
    • Jul 19, 2021 Internal Communication Tips for Small to Medium Organizations
    • Jul 9, 2021 Q Strategies Hires Amanda Ellis as Senior Manager of Marketing & Communication
    • Jul 7, 2021 Q Strategies Successfully Markets Burnside Neighborhood
  • 2020
    • Oct 27, 2020 Q Strategies Secures Media for Moccasin Bend Announcement
    • May 13, 2020 COVID-19 Return-to-Work Communications for Employees
    • Apr 24, 2020 Crisis Management Resources
    • Apr 14, 2020 Communicating in the Age of COVID-19: Understanding Expectations
    • Apr 7, 2020 Q Strategies Launches Campaign for $25 Million Southside Development
    • Apr 1, 2020 Communicating in the Age of COVID-19: More Substance, Less Noise
  • 2019
    • Apr 23, 2019 Blogging Your Way Into Site Selectors’ Short List
    • Feb 26, 2019 Four Elements Your Economic Development Website Needs to Attract Site Selectors
    • Jan 31, 2019 Four Things Small Business Owners Need to Check Before Hiring a Marketing Firm
    • Jan 15, 2019 20 Overused Marketing Words Explained in Plain English
  • 2018
    • Dec 13, 2018 National and Local Media Call On Tom Griscom
    • Dec 11, 2018 Chattanooga’s Best-Kept Secret and How Word Got Out
    • Jul 11, 2018 Taking Your Business' Instagram to the Next Level
    • Jun 6, 2018 What Chattanooga-based Businesses Need to Understand About GDPR
    • Apr 11, 2018 8 Pro Tips for Starting Your Company’s Social Media Accounts
    • Mar 5, 2018 The Importance of Having a Media-Trained Spokesperson for Your Business
    • Mar 5, 2018 Facebook as a Platform: A Brief Q&A with Q Strategies’ Director of Strategic Communication
    • Jan 10, 2018 The Atrium Opens Following Major Renovation by Noon Development
  • 2017
    • Nov 10, 2017 Q Strategies and Noon Development Team Up for Successful Groundbreaking Ceremony
    • Oct 6, 2017 5 Tips for Successful Pitching to Reporters
    • Sep 13, 2017 How Heinz is Taking Advantage of the #Aesthetic Instagram Story, and 4 Ways You Can, Too
    • Aug 3, 2017 Guide to Better Communication with Your Co-workers
    • Jun 20, 2017 7 Practical Ways to Improve Your Public Speaking Skills
    • May 30, 2017 Go Back to the Basics: How to Increase Readability for Your Press Release
    • Jan 3, 2017 3 Common Customer Survey Fails & How To Fix Them
  • 2016
    • Dec 15, 2016 Take Your Facebook Page to the Next Level
    • Dec 2, 2016 Planning a DIY Public Relations Plan? Avoid These 4 Common Mistakes
    • Oct 31, 2016 Why Customer Service Should be in Your Public Relations Plan
    • Oct 13, 2016 Picture This: A Peek Into the Snapchat Rebranding
    • Oct 5, 2016 Is It Time to Hire a Public Relations Firm?
    • Sep 28, 2016 Why Your Business Should Be Blogging
    • Sep 21, 2016 Q Strategies Promotes Glass Street LIVE
    • Sep 19, 2016 3 Steps To Build An Amazing Employer Brand
    • Aug 22, 2016 A Dose of Intentional Networking
    • Jul 28, 2016 9 Signs Your Communication Strategy Is Outdated
    • Jul 20, 2016 Blogging for Beginners - Find Your Voice
    • Jul 7, 2016 5 Ways Blogging Can Help Your Startup
    • Jul 5, 2016 How to Market to College Students Through Social Media
    • Jun 9, 2016 When to Use Old School Communication Tactics for an Effective Campaign
    • May 24, 2016 PR Firm Q Strategies Lands Fleetwood in the News
    • May 3, 2016 The Names We Never Forget: Celebrating Teacher Appreciation Week
    • Apr 21, 2016 5 Questions to Ask Before Launching Snapchat for a Small Business
    • Apr 6, 2016 7 Ways to Eliminate Distractions at Work
    • Mar 8, 2016 10 Tips To Grow Your Government Relations Program
    • Feb 11, 2016 Create A Limitless List Of Blog Post Ideas
    • Jan 5, 2016 Networking Tips for Beginners: Don’t be Weird
  • 2015
    • Nov 10, 2015 Effective Communication Strategies for Startups
    • Sep 29, 2015 Get More Mileage Out of Your Press Release with Inbound Marketing
    • Sep 25, 2015 Q Strategies Helps Manufacturer Land Media Coverage
    • Sep 17, 2015 Best Practices for Simplifying Open Enrollment Communications
    • Sep 8, 2015 PR Firm Q Strategies Pitches Hotel Story to Chattanooga Media Outlets
    • Aug 27, 2015 Awkward Questions You Should Ask Your Public Relations Agency
    • Aug 19, 2015 3 Successful Communication Strategies You Should Ignore (Sometimes)
    • Aug 13, 2015 Using Strategic Communications to Grow Your Business
    • Aug 6, 2015 Apartment and Real Estate Marketing in Chattanooga
    • Jul 29, 2015 5 Reasons to Use Inbound Marketing
    • Jul 15, 2015 Public Relations Strategies for Small Businesses
    • Jun 25, 2015 PR Firm Q Strategies Helps Gain Media Attention for New Store
    • Jun 24, 2015 Move Beyond Keywords to Generate Business Leads on Facebook
    • Jun 18, 2015 5 Benefits of Social Media Marketing
    • Apr 30, 2015 Chattanooga Allergy Clinic to Open Downtown Location This Summer
    • Apr 29, 2015 Q Strategies Assists Armed Forces Day with Public Relations
    • Apr 27, 2015 Zipflip Sets the Stage for Beta Launch in Chattanooga
    • Apr 17, 2015 4 Steps to Prepare for Your Media Announcement
    • Apr 16, 2015 CONSTRUCTION SUPPLY STORE TO OPEN ON RIVERSIDE DRIVE
    • Apr 10, 2015 4 Ways to Gauge Your Crisis Plan’s Effectiveness and Prepare for Next Time
    • Apr 9, 2015 Zipflip Shifts into High Gear with Hackomotive 2015 Win
    • Apr 2, 2015 Claude Ramsey Launches Government Relations Firm
    • Apr 1, 2015 5 Steps to Effectively Communicate in a Crisis
    • Mar 25, 2015 4 Steps for Crisis Management Planning
    • Mar 19, 2015 Tennessee Public Relations Alliance Adds Chattanooga's Q Strategies to Group
    • Mar 11, 2015 3 Affordable Ways to Gather Data On Your Target Market
    • Mar 6, 2015 Q Strategies Offers Social Media Tips for Bands
    • Mar 4, 2015 5 Smart Questions Startups Should Ask to Identify their Target Market
    • Jan 29, 2015 Q Strategies Helps Cogent Studio Announce Merger
  • 2014
    • Nov 12, 2014 Tom Griscom Remembers "Tear Down This Wall"
    • Oct 24, 2014 Q Strategies Lands Clients In the News
    • Oct 10, 2014 Q Strategies Helps Bi-Lo and Publix Speak Out on Wine in Grocery Store Vote
    • Oct 3, 2014 3 Ways to Ask Better Questions
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Q STRATEGIES
423-602-9645  /  www.qstrategies.com
Chattanooga / Tennessee
All rights reserved 2022

Q STRATEGIES

Q Strategies is an integrated public relations and marketing firm, specializing in research-based planning, crisis management, and government relations.

Q STRATEGIES | 715 Market Street, Chattanooga, TN, 37402, United States

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