The Q Strategies team had a busy few weeks strategizing with Tennessee River Gorge Trust (TRGT) to announce its purchase of 32 acres making up Edwards Point atop Signal Mountain in Chattanooga.
Edwards Point is an iconic piece of land that is part of nearly every flyover video and marketing campaign promoting our region. Thousands of people enjoy hiking to Edwards Point every year. However, this land was previously privately owned and unprotected before it was sold to TRGT for preservation purposes, making this a major announcement.
Since the beginning of August, the Q team developed a media strategy, planned the details of a press conference, wrote press materials, assisted in media interviews, and gained online and print media attention for TRGT.
The press conference announcing the land acquisition garnered 10 media placements, and more than 30 people attended the announcement on Sept. 14 at Baylor School’s practice field. Ben Benton from the Chattanooga Times Free Press and Joseph Dycus from Chattanoogan.com attended and provided coverage of the event.
Our team pitched TRGT’s story to several media outlets, leading to additional positive publicity. The land acquisition was featured in several online articles and a print article on the front of the region section in Chattanooga Times Free Press. In addition to an online article from NOOGAtoday, the story was also covered in its newsletter with extensive information about TRGT’s history, plans, and a link to donate.
NOOGAtoday posted about the announcement on Instagram. The post received 5,139 views, 770 likes, and 11 comments. The caption summarized the announcement and encouraged viewers to learn more about TRGT and Edwards Point at the link in their bio.
You can learn more about TRGT and its mission at trgt.org. Be on the lookout for media coverage from Scenic Roots on WUTC with Ray Basset.
Online earned media:
Tennessee River Gorge Trust Acquisition preserves Edwards Point
by Ben Benton, Chattanooga Times Free Press
Almost three dozen acres on Signal Mountain have been protected through the Tennessee River Gorge Trust’s acquisition of iconic Edwards Point, which takes in the view of the eastern end of the river gorge from more than 1,8000 feet above sea level. Read more.
Edwards Point on Signal Mountain Now Protected Land After Tennessee River Gorge Trust Purchase
by Joseph Dycus, Chattanoogan.com
After almost three decades of discussions, Edwards Point on Signal Mountain is now protected land after the Tennessee River Gorge Trust (TRGT) purchased 32 acres making up that mountain landmark. The Stocker and Arnold Family have owned the land for years, and the sale will ensure that the property will not be developed. Read more
Popular hiking spot Edwards Point on Signal Mountain now protected land
by WTVC Staff, News Channel 9
The Tennessee River Gorge Trust (TRGT) announced Tuesday that it has purchased the 32 acres that make up one of the Chattanooga region's most scenic sites: Edwards Point on top of Signal Mountain. Read more.
Tennessee River Gorge Trust acquires Edward’s Point on Signal Mountain
by Trista Pruitt, NOOGAtoday
The Tennessee River Gorge Trust recently purchased a 32-acre lot that makes up Edward's Point on top of Signal Mountain. Read more.
Tennessee River Gorge Trust Preserves 32-Acre Iconic Chattanooga Vantage Point for Future Generation
by Amanda Ellis, Chattanooga Trend
Signal Mountain’s Edwards Point is an essential vantage point and Instagram hotspot that’s part of nearly every flyover video and marketing campaign touting our region. Thousands of people hike from Rainbow Lake to enjoy it every year. Read more.
NEW: The Tennessee River Gorge Trust says Edward’s Point is now preserved
by Greg Funderburg, Good Morning Chattanooga
