When was the last time you looked at your employer brand? Your company reputation with current, past and future employees can be your most powerful recruiting tool in the search for and development of talent. Neglecting your employer brand can come with real costs. According to a recent study, 69% of job seekers are unwilling to accept a job at a company with a bad reputation.
Read More
A Dose of Intentional Networking
Q Strategies recently participated in one of Chattanooga’s most unique networking opportunities – NoogaNections. The monthly event is the brainchild of John Jerman, President and Founding Partner of Office Furniture Warehouse in Chattanooga.
Read More
9 Signs Your Communication Strategy Is Outdated
Are you staring down a yellowed three-ring binder with apprehension and wondering if it’s been six or eight years since you updated your communication plan? Or maybe the last time you opened the document, you were alerted it was saved in an incompatible version of Word? Yikes!
Read More
Blogging for Beginners - Find Your Voice
After years of hearing marketing types like me preach at you about starting a blog, you’ve finally committed. All the hype about search engine optimization and added value convinced you that the time you invest in writing will pay off for your business. Now that you understand the “why,” you’re sitting in front of your computer screen, Googling “how to start a blog” and looking for inspiration.
Read More
5 Ways Blogging Can Help Your Startup
Startup entrepreneurs rarely talk about all their spare time. Between funding, operations, R&D, marketing, sales – there’s not enough time in the day to get it all done. So why should you add blogging to your To Do list? Whatever your industry or model, if you’re in the business of finding customers, blogging can help.
Read More
How to Market to College Students Through Social Media
A college student’s perspective and tips on where companies should focus on social media.
So you want to market to college students? That’s great! It all starts with being on the right platforms. For example, it’s not likely you’ll find a bunch of young adults spending their free time on LinkedIn, though they might be using it to find an internship. Instead, they are more likely to stalk their ex’s Instagram or take a selfie on Snapchat. Even though there are some platforms that may be great for business, it is important to realize you might have to add a couple of new platforms to reach this demographic.
Read More
When to Use Old School Communication Tactics for an Effective Campaign
When you’re building out a communications strategy, there are always new tactics and channels to consider. Should we Periscope the press conference? Could a Snapchat account grow our business?
But just throwing together all the new and shiny tools isn’t the best strategy. So let’s take the opposite approach today and discuss some traditional communications tactics and when to use them.
Read More