Claude Ramsey, former deputy governor in the Haslam administration and mayor of Hamilton County for more than 16 years, announced today the formation of River Branch Strategies, a government relations firm based in Chattanooga.
Read More5 Steps to Effectively Communicate in a Crisis
In an earlier blog, I focused on preparing for a crisis, I talked about steps that every business should take to prepare for the inevitable. Today, I’m following up with five tips for managing a crisis once you’re in the middle of it. This list is certainly not all-inclusive, but if you start here, you’ll find yourself in a better position to engage during a crisis.
Read More4 Steps for Crisis Management Planning
Several years ago, a friend’s house was vandalized while she was at work. Watching her deal with the aftermath and live with the fear of it happening again inspired me to install a home security system. When the company representative showed up at my house to sign papers and begin installation, he asked when my house had been robbed. I replied that it had never been robbed. He looked at me in stunned silence.
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Tennessee Public Relations Alliance Adds Chattanooga's Q Strategies to Group
The Tennessee Public Relations Alliance, formed in late 2011, has added a new member: Q Strategies of Chattanooga.
Read More3 Affordable Ways to Gather Data On Your Target Market
Today we’re following up with ways to help you gather information you are missing.
Conduct a survey. There are free tools out there like Survey Monkey to help you get started. Make sure you read about their best practices to help you reach your audience and improve your completion rates.
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Q Strategies Offers Social Media Tips for Bands
This week, Kelly Allen represented Q Strategies at a panel discussion to help local bands tackle the business side of band promotion. The event was organized by Gig City Productions, which is coordinating the 2015 Road to Nightfall, a contest for regional bands to win a much sought-after headline spot at the popular outdoor concert series.
Read More5 Smart Questions Startups Should Ask to Identify their Target Market
When we meet with new clients, one of the first things we ask is, “who is your target market?” Inevitably the answer is “everyone.” We get it. You’re new, and you want brand recognition; it feels like everyone is a potential for business. Plus, you don’t want to cut out new business opportunities when you’re a small enterprise watching your cash flow. But selecting your best target market isn’t cutting anyone out. It’s simply helping identify a priority customer, and it’s one of the most important steps in your marketing plan.
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