All the kids are doing it, so you must need to get your small business on Snapchat! Not so fast; just because everyone is clamoring on the Snapchat train doesn’t mean you should. Answer these five questions and start building a social strategy before you take the plunge on Snapchat for a small business. Remember that taking on the responsibility of yet another social platform is a big commitment.
Read MoreGet More Mileage Out of Your Press Release with Inbound Marketing
Not every press release will garner excellent news coverage. There are a variety of reasons why that’s the case, but media relations is a topic for another time. Now, we’ll look at some inbound marketing and employee communications tactics for getting more value out of your press releases.
Read MoreQ Strategies Helps Manufacturer Land Media Coverage
Prologue is a local manufacturer of 100% hickory fire logs, made from recycled scrap wood products. Unlike fire starters, this product is safe for cooking and is chemical-free. Prologues were recently launched on Amazon Prime as part of the client's overall marketing strategy, and this created a great public relations opportunity with the Chattanooga media.
Read MoreUsing Strategic Communications to Grow Your Business
All too often, we hear clients say things like, “There’s plenty of business to go around,” or “Everyone should be our customer.” But it’s not realistic to think your product or service has universal appeal, and even if there IS enough business to go around, your competitors will earn more of them if you’re not actively competing for market share.
Read MoreApartment and Real Estate Marketing in Chattanooga
Read the Q Strategies case study for our successful plan to market real estate in Chattanooga, Tennessee.
Read More5 Reasons to Use Inbound Marketing
Traditional marketing efforts generate leads by pushing out information with tactics like trade show exhibits, telemarketing, print advertising, and direct mail – blanketing the masses in hopes of capturing the attention of a handful of interested prospects. Now, it’s easier than ever to get found by potential clients using digital channels like the internet, email and social media to find information about the products and services they need.
Read MorePublic Relations Strategies for Small Businesses
For small business owners, the idea of an integrated public relations campaign can be rather daunting, but to enhance your business, you need to build relationships with thought leaders, bloggers, and reporters in your community. An integrated communications strategy can be greatly beneficial for a company, and a few basic public relations strategies can help you build relationships with influencers in your community.
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