Several months ago, we shared our insider tips on how to take advantage of your organization’s Instagram Stories to promote your brand. Now, we got the scoop on how to take your entire Instagram account to the next level.Read More
Although many publications and experts put forth advice on how to create content for and increase visibility and engagement on social media, few talk about the best practices for starting a company account. Have no fear! We’ve rounded up the basic ABC’s of creating corporate social media accounts.Read More
Q Strategies' Director of Strategic Communication Kelly Allen was recently interviewed by the Chattanooga Chamber of Commerce on why business owners should carefully research the pros and cons of Facebook before signing their organizations up. The social media's latest algorithm may cost businesses one of two things: advertising money or time. To read more, click this link to the full interview published by Business Trend.Read More
Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.Read More
Despite frequent sensationalist headlines about the demise of Facebook, it has an ever-growing user population. For a business, Facebook is one of the easiest ways to communicate directly and efficiently with its current and potential customers. Communication between businesses and consumers has never been this easy, but it’s now expected that businesses respond quickly and efficiently via direct message from Facebook. Some businesses may feel that they don’t have the time to keep track of it all or that it just isn’t worth what they put into it. But Facebook has over 1.4 billion monthly users. Can you afford to miss all the opportunities that arise from communicating your message to this audience?Read More
Big things are in the works for Snapchat. Or should we say Snap Inc?
Recently, Imran Khan, chief strategy officer, announced that they will be rebranding to simply Snap Inc. Coupled with the announcement of rebranding was the unveiling of their new product, Spectacles. Spectacles, as seen in the picture above, are Snap’s newest way of capturing moments in the most realistic way possible. The retro-looking glasses have cameras at the corner of each lens that capture circular video from the user’s point of view.Read More
A college student’s perspective and tips on where companies should focus on social media.
So you want to market to college students? That’s great! It all starts with being on the right platforms. For example, it’s not likely you’ll find a bunch of young adults spending their free time on LinkedIn, though they might be using it to find an internship. Instead, they are more likely to stalk their ex’s Instagram or take a selfie on Snapchat. Even though there are some platforms that may be great for business, it is important to realize you might have to add a couple of new platforms to reach this demographic.Read More