Beautiful land, functional utilities, talented workforce… your community has it all. So why are site selectors and businesses not flocking in? Before blowing all your budget on a one-time advertising campaign, consider that the element your economic development group is missing just might be a high-quality, interactive website.Read More
First scenario. You come up with a brilliant idea for a product or service with a twist, and soon enough your passion project turns into a full-fledged business. You decide to hire a marketing firm to push your organization into the limelight.
Second scenario. Your company’s been running for years, and though you love it, you feel like the business has plateaued recently. You decide to hire a marketing firm to increase engagement.Read More
“We can generate more leads by creating gated white-pages primed with SEO elements!”
Sound familiar? It is not uncommon to hear sentences like this in the marketing and public relations world. Given the fast-paced and competitive nature of the business community, more and more marketing theories and strategies pop up; each with their own carefully crafted words or phrases to describe concepts, processes and tools. To business owners, it can be exhausting listening to your marketing director or the firm you hired talk with this lingo.Read More
Several months ago, we shared our insider tips on how to take advantage of your organization’s Instagram Stories to promote your brand. Now, we got the scoop on how to take your entire Instagram account to the next level.Read More
Knowing your audience and how to cater to them is crucial to maintaining relevance in the digital marketing world. Delve into Heinz Brazil’s trendy marketing strategy, and explore how you can best use Instagram Stories to promote your business.Read More
Big things are in the works for Snapchat. Or should we say Snap Inc?
Recently, Imran Khan, chief strategy officer, announced that they will be rebranding to simply Snap Inc. Coupled with the announcement of rebranding was the unveiling of their new product, Spectacles. Spectacles, as seen in the picture above, are Snap’s newest way of capturing moments in the most realistic way possible. The retro-looking glasses have cameras at the corner of each lens that capture circular video from the user’s point of view.Read More
No matter the size of your business, sometimes you need to bring in outside help to gain expertise or stretch your resources without straining your staff. But how do you know when it’s time to enlist the help of a PR firm?
Public relations firms can’t guarantee you a spot on the Today Show or even on the front page of your local paper, but they can use their collective know-how and industry connections to move your business forward. Public relations experts excel at helping you get noticed in a competitive field, building brand recognition, and bringing creative solutions to achieve your business objectives.Read More