This week, Kelly Allen represented Q Strategies at a panel discussion to help local bands tackle the business side of band promotion. The event was organized by Gig City Productions, which is coordinating the 2015 Road to Nightfall, a contest for regional bands to win a much sought-after headline spot at the popular outdoor concert series.
Kelly offered go-to social media tips and best practices to the attendees. Here are a few of the items she shared.
People are least active on social media on Monday and Tuesday, take those days off – make that your weekend.
Post more often about others – send a shout-out to your venue of choice, congratulate another band, talk about your favorite music, review local restaurants when you are on the road.
Fewer people are seeing you on Facebook – keep the page active but find alternatives, too.
Use the brand-building tools on YouTube – it’s the second most used search engine, so add your logo or album cover to the video. Create calls to action and link to your website.
Get a website. Keep it cheap with SquareSpace.com, you can also easily sell merchandise!
Keep it social – take pictures with your fans, get names and quotes, have a social media assignment for every band member at each show.
Gather email addresses and start a newsletter - Fan Bridge and Survey Monkey are good options for delivery.
Keep it visual with Canva.com to help you design album covers and social posts on the cheap. EndFragment
Kelly was joined by several other volunteers in support of local music, including: Monica Kinsey with Track29, Jim Roe with Roe Entertainment, Paul Gussack with Solid Rock Live and fantastic Nashville musician Alanna Royale.